Tue. Sep 22nd, 2020

Supporting Farmers

WHY COLLECTIVE MARKETING IS THE WAY TO FARM

1 min read

While access to market is every farmers worst nightmare it doesn’t have to be.
Farmers in parts of Kenya are coming together in groups to increase their market bargaining power.Due to frustrations farmers sell their produce at a lower price to any willing buyer due desperation.
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The sacco like setup gives more leverage since instead of selling bags as individuals they sell in tons and tons of produce making them sell at a higher price than they would normally get from middle men.Due to success of some of such groups the farmers are able to secure loans to pay school fees and cater for their other financial;a needs without much hustle.

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